Question: 1. In order to keep it up to date, you should revise your strategic plan as you review the results for each period. (A period

1. In order to keep it up to date, you should revise your strategic plan as you review the results for each period. (A period can take place in any predetermined time-frame such as a month, quarter, year, etc.)

True

False

Segmentation in marketing is the process of combining small, diverse groups into large, homogenous markets.

True

False

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