1) In order to succeed, ___________ must serve customer needs.

businesses

not-for-profit organizations

government

all organizations

2)

In personal sales prospecting refers to ______________.

Choosing a target market

Finding and qualifying sales leads

Evaluating utility offerings

None of the above

3)

The utility created when a car dealership pre-approves credit to minimize the paperwork upon purchase of a car is ________________.

place utility

form utility

time utility

ownership utility

4)

Susan is in charge of developing the campaign literature of a candidate for county commissioner. Susan is involved in what kind of marketing?

Person

place

idea

cause

5)

Brand preference means.

A customer usually purchases a product only after lengthy research

A consumer will only by their preferred brand of a product

All things being equal a consumer will purchase one brand over an other.

A consumer will pick any brand available

6)

A combination of a business' product, distribution (place), promotion, and pricing strategies focused on selected consumer segements is known as _____________.

consumer behavior

the marketing mix

the marketing equation

market segmentation