1. In practical terms, aspirations differ from objectives in that aspirations

A. can stand alone, without a corresponding strategy.

B. are more focused on the financial performance of the firm.

C. provide the guiding principles and motivational forces for the organization.

D. are rarely formally written.

2. Business-level strategies allocate resources:

A. among businesses in the corporate portfolio.

B. across functions shared by multiple businesses.

C. among various product-market entries within the business unit.

D. across components of the marketing plan for a specific product-market entry.