1. In relation the case study, IKEA created an anti brand revolutionary concept. How can concept be related to Symbolic consumption and personality?

2. How does IKEas Business idea democratic design influence sensory memory which should lead to short termory or long term memory? 3.

Based on IKEAs diamond strategy how does the approach fulfil consumer needs?

Today's business idea Meeting the needs of THE IKEA DIAMOND FOCUS ON THE CUSTOMERS uaspraton are o TASKS & ACTIVITIES Today. IKEA's business idea has come possi bile damaging effect on the concernedh serving the develop as a result of their ealy Ingrar Kamprad IKEA sets out its 1aw ma0erials are used orgarisadon wich was founded c the istory. To wbat extent woudd you say need o serve customers, employees hat the IKEA culrwe is a pesult of i and the commity. What do you see istory and developmenn design process begins with finding our decoratieg articles wih good form ad hacnon, at prices so low, that as people possible will be able to a ord What acivides that IkEA engage of narket research to find out about consumer lifestyles. what benefits 7 friendly but at IKEA, a very stiong con entional busiress orgarisation? empbasis s placed on thinn andSet your findinsuin a table. acting ecoogically. For example by bousehold furwishings. what consumer petceptions are of existing products and many other things. IKEA has always The three key dimensiors of IKEA are Whar do you undeustand by he wachut which ou thik best describes the key stages in th not to corsume resource at a rate taster than nature can replace nct to use unnatural manerials and to preserve nature and its Good FORM and FUNCTION, at a What do you see as beling he most design process at KEA detailed analysis of customer needs. For example, because IKEAs paimary Is the marry people rather than democradc design? 9 What do you understand byeach of he Most designers wall accept the principle that the fom of a prodoct depends on itsfunction, e.g. the shape of a chair desermined by the need foe a person to sit the Lf you live near to a IKEA soe, hare ud in the case study? fumiture design wil be to provide solutions for people who may live in mall, compact homes. The form and Illustrating the key fuction of furriture designed by IKEA dimensions The thus very much driven by the needs PRODUCT DEVELOPMENT WITH froem dunging waste de n wrta rpeen or fumiture and fumistings. Makecopceane pihilosopay notes abour the fom, furcton and price of these ems. Which item do you think best reflects the concept of corporate risicn good design and practical function - Ihe quirements of e This case study shows the importance democratic design and why? and inluence of vision within a ercounter tom without ary oovious function. Sometimes beauty alone provides sutficient jusuncaton the The best way to illustrate the concept of democratic desigm at IKEA is to take a 4 KEA claims to hve ceaped an an bad Towha exient do you nti-brand vision has provided IEA ih a clear get of goals and principles that think that this is troe? Can you cite conuibuted enomcusly to the sus other examples of ant-brards? of the company. His viston to maintaining low for the otan objec t becomes a. pecific example to encounter function without net's ienna chais and was fst beautiful, pactical furniture at a Jow In the same way, it is sometimes Form-the 02ala Chair is inspired by IKBA suited for its purpose that its appearance at prices so low tkat the eam tronte IKEA factory. The chair was prodaced IKEA designers work with prodoction Sormed wood and was light, song and urit suppliers to design fumitare in a way which makes the most rational use ezjority of people conld ad them story? In our homes, however, the best sclution is almost invariably a combination of bod foem and function. Function this was a typical erample necessitates the best practice in not orly the design of its products but the design asly mears that peoducts are IKEA purchaers uavel the wond t othe company structure and its ind the best poable manufacturers at stems However, fomm and function io a chair which could be are only half the stosy. stacked fitted many s possible price, without materials that can be purchased at reasonable prices and that products ae an impoctant comfortable and elegant without being part to play. Price is the third and most exe Thanks to its lighmess, it was crioical dimernsion for those who seekto easy tomove and bandle. make good design and pracical Low price this, howerer, was not fimction available to the many, not just the few. It is product. The esult is that design assemble them themselves at hone in ineers are nt frightened by the order to save money. the com bination of fom enough for Ingvar Kamprad, who a low price at the same commented "The char is too time, which makes IKEA prodoc a el il Gilles a at pack". together with the enthusiasts from environmental made in recyclable polypropylene for uce indoors and out It comes ith a Nowadays. consumers demand that furniture design meets the highest colours and combines the three dimensions of KEA form, function demand and has setitelf gh stadards Today's business idea Meeting the needs of THE IKEA DIAMOND FOCUS ON THE CUSTOMERS uaspraton are o TASKS & ACTIVITIES Today. IKEA's business idea has come possi bile damaging effect on the concernedh serving the develop as a result of their ealy Ingrar Kamprad IKEA sets out its 1aw ma0erials are used orgarisadon wich was founded c the istory. To wbat extent woudd you say need o serve customers, employees hat the IKEA culrwe is a pesult of i and the commity. What do you see istory and developmenn design process begins with finding our decoratieg articles wih good form ad hacnon, at prices so low, that as people possible will be able to a ord What acivides that IkEA engage of narket research to find out about consumer lifestyles. what benefits 7 friendly but at IKEA, a very stiong con entional busiress orgarisation? empbasis s placed on thinn andSet your findinsuin a table. acting ecoogically. For example by bousehold furwishings. what consumer petceptions are of existing products and many other things. IKEA has always The three key dimensiors of IKEA are Whar do you undeustand by he wachut which ou thik best describes the key stages in th not to corsume resource at a rate taster than nature can replace nct to use unnatural manerials and to preserve nature and its Good FORM and FUNCTION, at a What do you see as beling he most design process at KEA detailed analysis of customer needs. For example, because IKEAs paimary Is the marry people rather than democradc design? 9 What do you understand byeach of he Most designers wall accept the principle that the fom of a prodoct depends on itsfunction, e.g. the shape of a chair desermined by the need foe a person to sit the Lf you live near to a IKEA soe, hare ud in the case study? fumiture design wil be to provide solutions for people who may live in mall, compact homes. The form and Illustrating the key fuction of furriture designed by IKEA dimensions The thus very much driven by the needs PRODUCT DEVELOPMENT WITH froem dunging waste de n wrta rpeen or fumiture and fumistings. Makecopceane pihilosopay notes abour the fom, furcton and price of these ems. Which item do you think best reflects the concept of corporate risicn good design and practical function - Ihe quirements of e This case study shows the importance democratic design and why? and inluence of vision within a ercounter tom without ary oovious function. Sometimes beauty alone provides sutficient jusuncaton the The best way to illustrate the concept of democratic desigm at IKEA is to take a 4 KEA claims to hve ceaped an an bad Towha exient do you nti-brand vision has provided IEA ih a clear get of goals and principles that think that this is troe? Can you cite conuibuted enomcusly to the sus other examples of ant-brards? of the company. His viston to maintaining low for the otan objec t becomes a. pecific example to encounter function without net's ienna chais and was fst beautiful, pactical furniture at a Jow In the same way, it is sometimes Form-the 02ala Chair is inspired by IKBA suited for its purpose that its appearance at prices so low tkat the eam tronte IKEA factory. The chair was prodaced IKEA designers work with prodoction Sormed wood and was light, song and urit suppliers to design fumitare in a way which makes the most rational use ezjority of people conld ad them story? In our homes, however, the best sclution is almost invariably a combination of bod foem and function. Function this was a typical erample necessitates the best practice in not orly the design of its products but the design asly mears that peoducts are IKEA purchaers uavel the wond t othe company structure and its ind the best poable manufacturers at stems However, fomm and function io a chair which could be are only half the stosy. stacked fitted many s possible price, without materials that can be purchased at reasonable prices and that products ae an impoctant comfortable and elegant without being part to play. Price is the third and most exe Thanks to its lighmess, it was crioical dimernsion for those who seekto easy tomove and bandle. make good design and pracical Low price this, howerer, was not fimction available to the many, not just the few. It is product. The esult is that design assemble them themselves at hone in ineers are nt frightened by the order to save money. the com bination of fom enough for Ingvar Kamprad, who a low price at the same commented "The char is too time, which makes IKEA prodoc a el il Gilles a at pack". together with the enthusiasts from environmental made in recyclable polypropylene for uce indoors and out It comes ith a Nowadays. consumers demand that furniture design meets the highest colours and combines the three dimensions of KEA form, function demand and has setitelf gh stadards