1. In the case study below; a identity and explain the press theory or theories of the programme (10 marks). b. What will be the outcome if the programme is successfully implemented? (10 marks). The Media Development and Diversity Agency was set up by an Act of Parliament in 2002 to try to enable "historically disadvantaged communities and persons not adequately served by the media to gain access to the media. Based in Johannesburg and funded by a state body, the Government Communication and Information Agency (GCIS) with additional funding from the private print and broadcasting bodies, its beneficiaries are meant to be community (not-for-profit) media and small commercial media. To achieve its objective, the Media Development and Diversity Agency claims on its website that the goals are to: encourage ownership and control of media by historically disadvantaged communities, historically diminished indigenous language speakers and cultural groups: channel resources to community and small commercial media: build capacity of the media industry, especially amongst historically disadvantaged groups: encourage research regarding media development and diversity. Community radio: The Media Development and Diversity Agency supports community radio stations in rural areas, for example: Forte Community Radio (based in Bisho, Eastern Cape); Kgalagadi Community Radio (based in Northern Cape); and it seeks funding support for newly licensed community services. Community Print: Amazwi Writers (a writing skill development project based in Hluhluwe in KwaZulu-Natal); Agenda Feminist Media (this Durban-based feminist media project produces a range of media and provides training for women writers across the country) Community TV: The MDDA has been supporting research into the feasibility of community television in places like Soweto in Johannesburg. Source: www.mdda.org.za