1)

In the chapter titled Marketing Implementation and Control, the authors identify three issues in marketing implementation that occur as the result of the relationship between marketing implementation and strategic planning. Which one of the following is NOT one of the issues identified?

Select one:

a. Planning and implementation are constantly evolving

b. Planning and implementation are not processes that are dependent on each other

c. Planning and implementation are separated within the organization (i.e., usually primarily done by different people)

2)

In the case, Polyphonic HMI: Mixing Music and Math, the abbreviation HSS stands for:

Select one:

a. Hit Song Science

b. Highest Secondary Source

c. Harmonious Solo Songs

d. Highly Selective Search

e. Homophonic Series Sequence