Question: 1 . In the table below you will find the data describing consumer behavior of satisfied vs . highly satisfied groups of customers, self -

1. In the table below you will find the data describing consumer behavior of satisfied vs. highly satisfied groups of customers, self-described "DIY" homeowners buying from a local hardware store. Perform the LTV (Lifetime Value Calculations) for each group of consumers separately and compare the results. Assume that discount rate is equal to 10%. Make sure you show intermediary calculations. What are the implications of the level of satisfaction on consumers' LTV? Table 1. XYZ's Hardware Store's Customer Behavior, by Satisfaction Level Satisfied customers Highly satisfied customers Number of visits to the 1.12.7 store/Month Average purchase/Visit S25.85 $36.4635 Average Customer Life (Years)

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