1. In web analytics for ecommerce you may allow your site for benchmarking as

a. 1 to 1 benchmarking

b. 1 to many benchmarking

c. Many to many benchmarking

d. All of the above

2. When a product is sold with one attribute (option) you must

a. Include product details and option details in one table

b. Separate product details and option details

c. Make an associative table between the product table and the option table

d. All of the above

3. An ecommerce application has 60% bounce rate. A corrective action will be:

a. Make improvements on the home page

b. Improve the content and layout of products

c. Change SEO techniques

d. Increase advertisement budget

4. Out of 5000 visits to your ecommerce site 75% are new visitors. A corrective action will be:

a. Make improvements in the customer service function of CRM

b. Try to attract more visitors

c. Issue more discounts and sales

d. Tell your customers how nice they are

5. With a sales funnel

a. we increase the sales of our ecommerce operation

b. we set a method to bring new prospects into our ecommerce operation

c. we increase our conversion rate of sales

d. we set and monitor our ecommerce operation goals

6. WooComerce e-commerce plugins belong to the _________ content management system.

a. Active Server Pages (ASP)

b. Drupal

c. Joomla

d. Word Press

7. In client server architecture for ecommerce the following clients apply:

a. Ecommerce managers

b. Javascripts

c. Customers

d. Both (a) and (c)

8. In web analytics for ecommerce:

a. You include all IPs of ecommerce managers

b. You include only the IPs of the SEO

c. You exclude all IPs for store managers and SEO

d. Does not matter

9. Visitors in an ecommerce application are uniquely identified by their ____.

a. IP

b. name

c. CSS

d. username

10. In an bicycle selling ecommerce application, each bicycle may belong to mountain or/and city __________________.

a. Clients

b. categories

c. attributes

d. databases

11. In a bicycle selling ecommerce application, each bicycle may be offered in an 16, 24 or 34 speed ______________.

a. client

b. category

c. option

d. database