1. Industry Report

Please select an industry and write a rigorous industry report for your selected industry that

incorporate the followings:

The market structure of the industry by determining the concentration ratio in the

industry and how market structure affects the entry into the market

The nature of industry and the network effects

The production structure of the industry, initial capital requirements, sunk costs, and

economies of scale

The prospect of industry in the future in regard to technological innovations

2. Company Report

Now assume you are managing a company in this industry and are asked to write a

Company Report about the long term strategic decision making of the company. The

purpose of this report is to recommend a few policies to the CEO that assures a

sustainable competitive advantage and long term profitability for the company.

Please include the following variables in your Company Report:

Sustainable market share and how it can be achieved

Branding, reputation, and a considerable base of loyal consumers

The managerial efficiency in strategic decision making regarding:

o The integration and merger activity, vertical and horizontal integration

o Preventing entry of rivals by pricing and cost policies such as limit pricing,

predatory pricing, and raising rivals' fixed or marginal costs

*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in

the University Policy for specific guidelines and expectations.