Question: 1. Instructions For this assignment, you are required as a group to create a customer-buyer journey map for a product or service of your choice

1. Instructions For this assignment, you are required as a group to create a customer-buyer journey map for a product or service of your choice in Canada. Based on the material covered in class, the textbook as well on other sources please develop the following sections below. Part A: Illustration (6 % of Overall Marks) Create an infographic to depict the stages of the buyer journey: 1. Need recognition. 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behaviour Part B: Describe what occurs throughout the journey for the product or service step by step. (9%) 2

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