Question: 1. Introduce the organization: basic facts and current status Pg. 14 2. Specifically identify the industry, life-cycle stage and the Pg. 25 competitors - see

1. Introduce the organization: basic facts and current status Pg. 14 2. Specifically identify the industry, life-cycle stage and the Pg. 25 competitors - see 1815 World database 3. Analyze the potential profitability of the industry Pg. 38

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