$1.$ Introduction & Case Summary

One paragraph introducing Netflix overall approach to marketing $($with cited source$)$ and two paragraph summary of the relevant issues and key points in the case

$2.$ Netflix SWOT

Create a $2$x$2$ SWOT matrix and fill in the relevant SWOT factors with $2-3$ items for each factor from the case study & outside sources, focusing on Netflix's targeting & customer orientation $[1/2$ to $3/4$ page $-$ you may put the SWOT analysis in an "ATTACHMENT" at the end of your file if it is hard to embed it into the content and still keep a clear flow in your paper$]$

$3.$ Streaming Service Consumer Bying Process

Present a brief discussion of the consumer buying process and related factors for customers subscribing to Netflix or other streaming services $-$ you may use a bullet list or numbered list if you'd like

$4.$ Netflix Customers

Present a discussion of how Netflix segments and targets customers; use the VALS segmenting tool in your analysis; express some of the challenges Netflix faces as customer interests and behaviors change

$5.$ Future of Netflix Targeting

Provide one or two concluding paragraphs focusing on your assessment of Netflix$$s segmenting and targeting strategies for the next $5-10$ years