1. Introduction: Explain the marketing process

2. Examine and evaluate the following topics by making use of the marketing process:

Understanding customer needs and wants;

Market offerings: bundle of benefits;

Being aware of market myopia;

Marketing, customer value and satisfaction;

Exchanges, transactions and relationships and how it leads to market.

3. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.