1. Introduction or background 2. Problem statement 4. Methodology used to solve the problem 6. Results 7. Conclusion

CASE 11.1 OPENING CASE Safeway and PepsiCo Apply Data Visualization to Supply Chain Figure 11.2 Deloitte Consulting partnered with PepsiCo and Safeway to help analyze huge amounts of point-of-sale (POS) data at its state-of-the-art visualization center called HIVE. Supply chain visibility is the awareness and sharing of POS data and data about product orders, inventory levels, demand forecasts, transportation, and logistics by trading partners from raw material to delivery to end customer. TABLE 11.1 Opening Case Overview Companies - Safeway, Inc., a $44.2 billion grocery chain incorporated in Pleasanton, CA. - PepsiCo, a major food and beverage company headquartered in Purchase, NY, with 274,000 employees and 2013 revenue of $66.4 billion. - Safeway is a food and drug retailer in North America with 1,335 stores in California, Hawaii, Oregon, Washington, and the Mid-Atlantic region. - PepsiCo is a food and beverage manufacturer whose products are marketed in more than 200 countries and territories. Deloitte Consulting's HIVE Business challenges HIVE is a physical environment where people can examine the latest analytics approaches themselves using their own data. Inventory management is crucial to retail operationsand a challenge throughout the supply chain