Question: 1 is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

1 is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return A. Customer value B. Marketing c. Positioning D. Segmentation 2. holds that a company's marketing decisions should consider society's long-run interests alongside consumers' wants and the company's requirements. A. Production concept B. Selling concept c. Societal marketing concept D. Product concept 3. directs companies to foster direct and continuous customer involvement in brand conversations and build strong relationships with them using multiple online platforms. A. Customer engagement marketing B. Customer equity C. Holistic marketing D. Internal marketing 4. One of the most common differences between traditional marketing and contemporary marketing is that traditional marketing focuses on and contemporary marketing focuses on A. Personalized communications: Televisions B. Making a sale, satisfying customer needs C. Imaginative websites, physical shopping centers D. Relationship marketing transactional marketing $. Which of the following is NOT one of the steps of Strategic Planning? A. Defining the company mission B. Setting company objectives and goals C. Designing the business portfolio D. Building relationship with supply chain members 6. For strategic planning, companies set goals and objectives after doing a detailed environmental analysis using A. BCG matrix B. SWOT analysis C. Downsizing D. Product/Market expansion grid 3 7. The Boston Consulting Group's (BCG's) approach to classify a company's business units is based on approuch. A Customer retention B. Cost benefit C. profitability D. Growth-share 8. Apart from fashion apparel, Marks and Spencer has recently started selling coffee, chocolates, and other groceries. This represents which strategy for growth? A. Product development B. Market development C. Diversification D. Market penetration 9. Your advertising agency is currently researching the gender, education, location age, and occupations of your target market. What is this environment called? A. Demographic B. Psychographic C. Geographic D. Cultural 10. According to BCG matrix, due their high profitability need heavy investment A Question marks B. Cash cows C. Stars D. Dop 11. Which of the following is a micro environmental factor affecting marketing? A Natural environment B. Technological environment C. Marketing intermediaries D. Political environment 12. Changes in consumer spending is a reflection of a cnvironment A. Demographic B. Psychographic C Geographic D. Economic 13 is a psychological factor affecting consumer behavior. A. Perception B. Occupation C Economic situation D. Personality

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

It is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. a . Marketing b . Positionning c . Segmentation d ....

What is the process by which companies create value for customers and build strong customer relationships? Customer Relationship Management Sales Automation Lead Management Marketing Automation

the act of obtaining a desired object from someone by offering something in return Marketing is the process by which companies create value for customers and build strong customer relationships in...

What is marketing management? The act of obtaining a desired object from someone by offering something in return The mistake of paying more attention to the specific product a company offers than to...

which is the correct option? Marketing is: * O A process by which companies create value for customers and build strong customer relationships to capture value from customers in return. O All of the...

Match each term with its definition. Marketing myopia Marketing The process by which companies create value for customers and build strong customer relationships in order to capture value from...

Marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. True False Demands are human wants...

According to your textbook and lecture, marketing is defined as "the process by which companies create value for customers and build strong customer relationships in order to _ _ _ _ _ _ _ _...

The adjusted trial balance of Sheffield Corp. shows these data pertaining to sales at the end of its fiscal year, October 31, 2022: Sales Revenue $905,200; Freight-Out $15,100; Sales Returns and...

For another example of a competitive market, consider phone service in the developing world, where many people relied on pay phones until the recent development of mobile phones generated a new...

Amanda purchased a home for $ 8 8 0 , 0 0 0 in 2 0 1 6 . She paid $ 1 7 6 , 0 0 0 cash and borrowed the remaining $ 7 0 4 , 0 0 0 . This is Amanda's anly residence. Assume that in year 2 0 2 5 , when...

What is an example of constructive feedback? provide reference