Question: 1.. __is the process by which people select, organize, and interpret information from the outside world. a. Operant conditioning b. Learning c. Motivation d. Perception

1.. __is the process by which people select, organize, and interpret information from the outside world.

a. Operant conditioning

b. Learning

c. Motivation

d. Perception

2. Non-profit companies do not engage in marketing

True

False

3. The Boston Consulting Group (BCG)matrix helps companies evaluate each of its strategic business units based on two factors:(1)the SBU s market

growth rate (i.e., how fast the unit is growing compared to the industry in which it competes) and the ___

  1. SBU's absolute market share
  2. SBU's competitive market share
  3. SBU's relative market share
  4. SBU's international market share

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