Question: 1 . Is there a difference to customers between the Snakes & Lattes brand and the Boardroom brand? 2 . Why would the company re

1 .

Is there a difference to customers between the Snakes & Lattes brand and the Boardroom brand?

2 .

Why would the company re

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name the Guelph loca

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tion? What additional value does naming it Snakes & Lattes bring?

3 .

As Snakes & Lattes continues its growth through new locations, acquisition, and franchising, why is it important to keep the same name in all locations?

What does a consistent branding strategy necessitate?

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