Question: 1 . Is this a commodity market? Why or why not? 2 . Could Valdez implement a cost leadership strategy in this market? If not,

1. Is this a commodity market? Why or why not?
2. Could Valdez implement a cost leadership strategy in this market? If not, why not? If so, how?
3. How could Valdez implement a differentiation strategy?
4. Suppose Valdez decided to pursue a differentiation strategy. Would you select an industry-wide strategy or a niche strategy? On what would you differentiate and how?
5. What process would you use to handle customers from entry into the store to checkout? a. What information systems would you use to support that?
6. How could Valdez use information systems to .... a. Lock in customers? b. Lock out competition? c. Improve their competitiveness? d. Develop new products
7. Identify and briefly describe a disruptive technology that could change the industry structure.

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