1. It involves presenting the products or services to the public and how these can address the public's needs, wants, problems or desires. 2. It is a widely accepted strategic marketing tool that combines the original 4P's and additional 3P's _3. It is the last addition in the marketing mix as marketers began to realize the importance of the internal and external operations of the business to serve customers better. _4. Created by an entrepreneur with physical goods and services that serves the customers' needs and addresses the existing problems. 5. This refers to benchmarking prices with the competitors. 6. A pricing strategy where the basis of the mark-up is the cost of sales. 7. This is the opposite of penetration pricing where prices are initially high and then they are lowered to offer the product or service to a wider market. 8. It is defined as the step-by-step procedure or activity workflow that the entrepreneur or employees follow to serve customers effectively and efficiently. 9. A pricing strategy that refers to setting a very high price to reflect elitism and superiority 10. It is the only P in the 7Ps that generate income