1. It is important in e-marketing for a business to have an online presence. Marketing is...

  
  

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1. It is important in e-marketing for a business to have an online presence. Marketing is about attracting and keeping customers. In e-commerce it comes down to the experience customers have with browsing and shopping on your website. Choose three businesses online and evaluate them based on the following criteria. You will write your general impressions in 1-2 sentences for each criterion and rank it out of 10. Total the points at the end. Website 2: Nike Website 3: Sephora Score: /10 Score: /10 Score: /10 Criteria 1. Website Location: How easy is it to locate the website via search engines? Where is it listed in the search results? Is it a sponsored ad? If you were to search for its products in general terms, where does it show up in the search results? 2. Ordering: Is it easy for customers to order? Is it easy to get questions answered? What options for contacting the company/customer service are available? Is it secure to buy online? Are there other options to purchase outside of online? Website 1: Zara Score: /10 Score: /10 Score: /10 3. Company Information: Are all the product delivery methods, return policy, and common questions available and easy to find and understand? Is there any additional information that the website has besides product information? 4. Design: Is the website attractively designed? Are images and graphics used appropriately throughout? Is the website equally accessible and user- friendly on multiple platforms? TOTAL SCORE Score: /10 Score: /10 Score: /10 Score: /10 Score: /10 Score: /10 /40 /40 140 1. It is important in e-marketing for a business to have an online presence. Marketing is about attracting and keeping customers. In e-commerce it comes down to the experience customers have with browsing and shopping on your website. Choose three businesses online and evaluate them based on the following criteria. You will write your general impressions in 1-2 sentences for each criterion and rank it out of 10. Total the points at the end. Website 2: Nike Website 3: Sephora Score: /10 Score: /10 Score: /10 Criteria 1. Website Location: How easy is it to locate the website via search engines? Where is it listed in the search results? Is it a sponsored ad? If you were to search for its products in general terms, where does it show up in the search results? 2. Ordering: Is it easy for customers to order? Is it easy to get questions answered? What options for contacting the company/customer service are available? Is it secure to buy online? Are there other options to purchase outside of online? Website 1: Zara Score: /10 Score: /10 Score: /10 3. Company Information: Are all the product delivery methods, return policy, and common questions available and easy to find and understand? Is there any additional information that the website has besides product information? 4. Design: Is the website attractively designed? Are images and graphics used appropriately throughout? Is the website equally accessible and user- friendly on multiple platforms? TOTAL SCORE Score: /10 Score: /10 Score: /10 Score: /10 Score: /10 Score: /10 /40 /40 140