Question: 1 . It is known that Chick - fil - A ' s business model has always been to maintain a small menu focused on

1. It is known that Chick-fil-A's business model has always been to maintain a small menu focused on chicken sandwiches. What is the underlying marketing value behind this business strategy? In other words, what kind of value did Chick-fil-A want to deliver to their customers by adopting this strategy?
2. Sometimes companies have to revise their business strategy according to market/public sentiments. This exemplifies how marketing provides guiding philosophy for strategic planning. How did Chick-fil-A Foundation revise their corporate social responsibility scope based on publics sentiment?(Hint: giving policy).

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