1. It is necessary to differentiate the product before selecting the target market.

2. With the market specialization plan, the enterprise will focus on producing a certain type of product to satisfy many market segments.

3. Undifferentiated marketing strategy often applies to product specialization when selecting target markets.

4. Product positioning is giving that product physical changes that set it apart from other competing products.

5. Undifferentiated marketing tends to create a variety of products with little attention to different market segments.

6. With products and services, positioning the market by corporate image is an effective tool.

7. Mass marketing aims to create diversified products to offer to buyers without paying attention to other market segments

. 8. Segmenting the market for motorcycle products, businesses often use age criteria as the main factor.

9. Undifferentiated marketing strategy is often applied by small and medium-sized enterprises because it limits business risks.

10. Market expansion is necessary for all businesses.

32. A market segment is attractive if the competitive forces in the market are weak.

33. A market segment is considered attractive when there are many barriers in that segment. 34. Market segmentation is to divide the market into groups of buyers who have similar needs for a certain product.

True or False and Explanation.