Question: 1) It is often said that When it comes to Market Research, any information is good information. Is this a reasonable statement? 2)We always hear

1) It is often said that "When it comes to Market Research, any information is good information." Is this a reasonable statement?

2)We always hear that we should strive to exceed consumer expectations. Some say this is not always the case. Provide an example of a time when your expectations were not only met but exceeded yet your evaluation of the outcome was dissatisfaction. Why do you think you reacted that way?

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