Question: 1. It refers to tangible or intangible goods or services. 2. It refers to what consumer receives from a salon, spa or medical practitioner. 3.

1. It refers to tangible or intangible goods or services. 2. It refers to what consumer receives from a salon, spa or medical practitioner. 3. It refers to what consumer affectively receives that could be remembered for a long time. 4. It refers to what marketers then to give to consumers satisfactorily that will be part of their memory and will not easily be forgotten. 5. It refers to what can be offered to the market that satisfy the needs and wants of customers

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