$1.$ Keyword Search Process $($Weight: $40\%)$:

Briefly outline the keyword research process and tools used.

Present the top $10$ high$-$intent keywords for the assigned company, justifying each choice based on search volume, competition, searcher intent, and relevance.

$2.$ Top $3$ Tips for the Client $($Weight: $30\%)$:

Offer three actionable tips tailored to the client's needs, focusing on ad copy optimization, keyword targeting, and bidding strategies.

$3.$ Top $3$ Metrics to Track Google Ads Performance $($Weight: $30\%)$:

Recommend three key metrics aligned with the client's objectives, such as CTR$,$ conversion rate, and ROAS. Justify each metric's importance in evaluating campaign success.