Question: 1 . Lawyers are changing their pay structures. It used to be that they would bill hourly ( top dollar for top lawyers, less experienced

1 .

Lawyers are changing their pay structures. It used to be that they would bill hourly

(

top dollar for top lawyers, less experienced helpers had cheaper rates

) .

Now they

re beginning to price like consultants

per project. Thus they must begin assessing the value

-

added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably? Please explain

2 .

Why do you think the fashionista segment pays such high prices for designer clothing with the knowledge that it will be pass

after the current season? Please explain.

3 .

What are the kinds of purchases for which you

spare no expense

?

What kinds of purchases do you want to buy spending as little as possible? What are the major differences between these two categories that drive your attitude regarding price? Please explain

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