Question: 1. Layout a standard consumer purchase decision process (75-150 words 2. Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc.'s

1. Layout a standard "consumer purchase decision process" (75-150 words

2. Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc.'s (BKS) Nook digital-book business and college-texts unit in a move that helps value the prized Nook business. MSFT and BKS are planning to launch a new national advertising campaign for the Nook.

How will you evaluate the effectiveness of this ad campaign (75-150 words)?

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