Question: 1. List 3 reasons why it is important for a salesperson to anticipate a buyer's concerns and objections? 2. What is the best method to

1. List 3 reasons why it is important for a salesperson to anticipate a buyer's concerns and objections?

2. What is the best method to handle sales resistance?

3. Is one type of sales resistance (e.g., need, price) more difficult to handle than another (e.g., source, product, time) and if so, why is it more difficult to handle?

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