1. List down the characteristics of an innovation. 2. Write down the basic categories of target...
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1. List down the characteristics of an innovation. 2. Write down the basic categories of target marketing strategies. 3. Explain the basic difference between domestic and global marketing. 4. Write down the major elements of culture in the international markets. 5. Write down the main reasons of government restriction on trade. 6. What do you think is the implications of the increased urbanization in international marketing? 7. List down the benefits of global orientation 1. List down the characteristics of an innovation. 2. Write down the basic categories of target marketing strategies. 3. Explain the basic difference between domestic and global marketing. 4. Write down the major elements of culture in the international markets. 5. Write down the main reasons of government restriction on trade. 6. What do you think is the implications of the increased urbanization in international marketing? 7. List down the benefits of global orientation
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1 Innovation has got five main characteristics which include relative advantage compatibility comple... View the full answer
Related Book For
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
Posted Date:
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