$1.$ List three dimensions that describe the self$-$concept. Compare and contrast the real versus the ideal self. List

three products for which a person is likely to use each type of self as a reference point when he$/$she considers a$$purchase$.$

$2.$ Compare how Eastern cultures think of themselves differently from Western cultures.

$3.$ How might the creation of a self$-$conscious state be related to consumers who are trying on clothing in dressing$$rooms$?$ Does the act of preening in front of a mirror change the dynamics by which people evaluate their product$$choices$?$

$4.$ Behavioral targeting techniques give marketers access to a wide range of information about a consumer when$$they tell them what Websites he$/$she visits. Do you believe this $$knowledge power$$ presents any ethical problems$$with regard to consumers$$ privacy? Should the government regulate access to such information? Should$$consumers have the right to limit access to these data?