$1.$ Main Elements: Include most of the main elements and requirements listed below. Cite multiple examples to illustrate each element. Modules where you will find resources are noted for each main element.

A$.$ Company Description: Include services provided, markets, problems being addressed, the value provided to your prospective clients, and the organizational plan $($e$.$g$.,$ sole proprietor, partners, or teaming$).$ See Modules One, Three, and Six.

$1.$ What problems are you solving for your target customers? If you intend to pursue different markets, identify by segment.

$2.$ As you think about your organizational plan and strategies, how will you approach the market: as a solo player, partner, or team with another organization?

B$.$ Market Position: Describe your skills and position in it based on your strengths, weaknesses, opportunities, and threats $($SWOT$)$ analysis and other research, such as competitive positioning. See Module Eight. Based on your assessments and research, describe the services you would provide.

C$.$ Marketing Plan: Describe your marketing strategy and execution of a plan to differentiate your business in the marketplace. See Modules Eight and Nine.

$1.$ How large do you think your market is$,$ and how will your targets value the services you provide?

$2.$ Define your goals in terms of the number of engagements and revenues in the first year and the fifth year of operation.

D$.$ Business Launch Plan: Use SWOT analysis to determine your readiness to go to market as a consultant. See Module Eight. Are you ready to go to market now? What would you like to accomplish before launching the business?