$1.$ Managing in a global environment: Black Diamond case study

Watch this video in which Peter Metcalf, CEO and founder of Black Diamond $($BD$)$; Thomas Hodel, one of Black Diamond$$s product managers; and Wim de Jager, VP of manufacturing discuss their company$$s global operations. Then answer the questions below. Thomas Hodel helps Black Diamond by increasing the company$$s $,$ because he brings a European perspective to the U$.$S$.-$based business. When Thomas says, $$It takes a long time to really figure out the differences in Europe,$$ he is speaking of using the aspect of cultural intelligence $($CQ$).$

The customers for mountain sports equipment mostly have high disposable incomes. However, imagine that Peter, Thomas, and Wim want to market some products to the bottom of the pyramid in mountainous countries like Nepal and Bhutan. What advice would you give them? Check all that apply.

Assign R & D the project of developing gear that meets basic needs for warmth and dryness but can be manufactured inexpensively.

Recruit local people to work as salespeople and distributors.

Research what people with annual incomes of less than US $$1,500$ really need.

View the initiative as primarily a philanthropic venture that is unlikely to turn a profit.