$1.$ Margin pricing is

A$.$ Similar to mark$-$up pricing in that price is based on the relationship between cost and profit.

B$.$ Based on direct costs must cover both indirect cost and profit.

C$.$ Based on total cost must only provide for profit.

$2.$ DMarket$-$share pricing is based on the assumption that long$-$run profitability is associated with market share with the goal of dominating the market through market penetration. When employing this strategy, the seller normally attempts to:

A$.$ Build efficient operations.

B$.$ Set price at or below competitors' prices to win market share.

C$.$ Lower prices as costs fall.

D$.$ All of these