1. Market Attribute / Introduction stage

2. Market Attribute / Maturity stage

3. Market Attribute / Growth stage

4. Consumer Types / Growth stage

5. Consumer Types / Decline stage

6. Consumer Types / Introduction stage

7. Consumer Types / Maturity stage

8. Market Attribute / Decline stage

Even though there is very little competition during this stage, product sales are low. _____

The market becomes more segmented and consumer preferences more varied, which increases the potential for new markets or new uses of the product. _____

Marketing costs (e.g., promotion, distribution) increase as firms vigorously defend their market shares against competitors in this time of intense competition. ______

At this time, some firms choose to position themselves for a niche segment of diehard consumers with special needs. _____

Not only does Sylvie always have the newest tech gear long before anyone else, but she has also thoroughly researched it before most people have even heard of it. ________

Jonas runs to the store as soon as a new tech gadget is released, but he reviews it carefully and weighs initial consumer feedback before buying. ________

Winnie usually upgrades her tech gear last among her friends, but she still is ahead of her Grandma Francine who rejects anything developed after 1975. ______

Francine doesn't care about the latest trends. She uses things until they no longer work, and will replace a worn-out product with the same item unless it is unavailable. ______