$1.$ Market Study: Conduct a comprehensive market analysis by submarket and class for the city of Rome. Gather relevant data to identify current market trends, customer preferences, and demand dynamics.

$2.$ Trend Analysis: Identify and analyze emerging trends in the hospitality industry that could impact the hotel's operations and profitability. Consider factors such as changing consumer behaviors, technological advancements, and sustainability initiatives.

$3.$ Competitive Set: Define the hotel's competitive set by identifying and assessing similar luxury hotels in the chosen submarket of Rome Termini & S$.$ Giovanni. Evaluate their strengths, weaknesses, pricing strategies, and market positioning.

$4.$ Pro Forma Projections: Prepare financial projections for the hotel, taking into account key factors such as revenue, operating costs, capital expenditure, and return on investment. Utilize the feasibility financial template provided to present your projections. Based on your Comparable created, you will be provided with the historical performance of your competitive set.