1. Marketers can effectively teach consumers to learn a new set of behaviors according to:

-All of the above

-Classical conditioning techniques

-Behavioral learning techniques

-Operant or instrumental conditioning techniques

2. When you were younger, your mother used to pack your lunchbox with Caesars pastries for school. You used to love them when you were a kid. However, it has been 20 years since you last ate Caesars, and as you drive past one of their branches, you fail to notice them and drive on. This is an example of _______:

-A learned response becoming extinct

-Forgetting a learned response

-Environmental triggers

-Psychographic changes

3. When you see questions on surveys like this" How likely are you to buy if recommended by friends", you understand they are implementing the theory of ________to understand the power of your circle of acquaintances on your decision purchases.

-Theory of Reasoned Action Model

-The Model of Attitude toward Behavior

-Multi-attribute Model

-The Tri-component Attitude Model