$1.$

Marketers must consider the global marketing environment when determining strategy. In addition to the international trade system, economic environment, and cultural norms, what other environmental factor is a critical consideration? Use an example to illustrate the importance of this environmental factor.

$2.$

Thousands of businesses must strike a balance between standardizing marketing practices on a global scale versus adapting products to local markets. List two companies within the same industry, such as Toyota and Volkswagen, that approach their global marketing strategy using product standardization or adaptation. Then check global sales to help determine which approach is most effective.