$1)$Marketers should target:

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a

Everyone.

b

Everyone with enough money.

c

Both of the above are correct.

d

None of the above.

$2)$The "Positioning" concept refers to:

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a

How you 'position' your product or service in the minds of your customers.

b

How you 'stand out' or differ from your competition.

c

What your customer 'thinks' or 'feels' about your brand or business.

d

All the above

e

None of the above

$3)$STP concepts $($Segmentation$,$ Targeting and Positioning$)$ apply to:

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a

Small businesses

b

Large corporations

c

Non$-$profit organizations

d

All the above

e

None of the above

$4)$Demographic segmentation can be based on:

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a

Age

b

Gender

c

Income

D $$ A$,$B$,$or C above