Question: 1 Marketing Process & Mix Why is the customer the cornerstone of marketing? What are segmentation and targeting? - What is the marketing mix? How

1 Marketing Process & Mix
Why is the customer the cornerstone of marketing?
What are segmentation and targeting?
-What is the marketing mix?
How do organizations use the marketing mix (often called the four Ps) to market to their target customers?
What is the role of a marketing plan in guiding marketing activities?
1 Marketing Process & Mix Why is the customer the cornerstone

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