Question: 1. Mention a specific example that demonstrates each of the four qualities of an effective channel. 2. What channel conflicts do (or could) occur, and

1. Mention a specific example that demonstrates each of the four qualities of an effective channel.

2. What channel conflicts do (or could) occur, and how are they managed?

3. If you were to create an IMC for the retailer, how would you use the five promotional mix elements with both traditional and digital mediums?

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