$(1)$ Mentoring Moment: Measuring Cultural Values

Values are a major driver of consumer behavior; therefore, understanding and researching a consumer's values is an important part of a company's ability to be successful in developing marketing strategies.

Drag each concept related to value research or model to the appropriate description and click Submit.

Desired end states

Surveys that are done to track changes in values

Assumes that people link specific product attributes to terminal values

Actions we need to take to achieve a desired end state