1. Mini Case 1: Wild Planet Founded in 1993 by CEO Daniel Grossman and Whenever children wished to get a toy from Wild based in San Francisco, Wild Planet started as a Planet, parents started by visiting the company's toy company that designs and markets different website to gather primary information. The brands of high-quality, safe, and innovative toys company website was helpful because it that encourage kids aged 4 to 10 to be categorized products according to brand and age imaginative and creative, and to explore the world with detailed product description allowing parents around them. to decide what was suitable for their kids. Wild Planet was in the business of fun and imagination. The company developed and Wild Planet used to sell more than just toys. It manufactured many different brands of toys such sold positive play experiences. To better as the best-known Spy Gear line, launched in understand these experiences, the company 1998, which was the leading active spy brand for conducted some research to better understand kids that sparked children's imagination allowing consumer behavior, and found out that whenever them to go into daring adventures and play the a popular kid in a given group owned a specific detective to solve mysteries. The Spy Gear line toy, such a product was considered cool, and offered many toys that integrated technology and then most other kids at the same school, even if functionality in an easy-to-use format for children not directly related to him, felt the pressure of such as the Spy Gear Micro Kit, Spy Gear getting the same toy in order to be part of the Nightspyer, Spy Gear Walkie Talkies and others... The goal of the company was not only to make cool, educational, and inspiring toys, but also to Wild Planet's toys have been distributed in more create a social purpose organization with a focus than 50 countries at mass-market retail stores. on values. Grossman wanted to provide parents However, in November 2012. Wild Planet sold its with brands they could rely on after children assets to Spin Master and ceased operations. passed the preschool age. craze. 3. Assume a kid has visited Wild Planet with his parents and was so happy to buy the Spy Gear Micro Kit toy. Shortly after buying that toy, he felt some discomfort about losing out the advantages he could get if he bought the Spy Gear Nightspyer instead. He got confused and asked his parents whether it was possible to exchange, The kid is experiencing (3 Points) * exchange relationship cognitive dissonance marketing myopia need recognition