1. Mobile commerce (m-commerce) refers to conducting e-commerce by using mobile devices and wireless networks. A. True B. False 2. Mobile banking (m-banking) describes the conducting of banking activities via a mobile device A. True B. False 3. Social shopping is online shopping with social media tools and platforms. A. True B. False 4. Social marketplace refers to a marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers. A. True B. False Multiple Choice (1 point each) 5. means being everywhere, especially at the same time. A. Convenience and capabilities B. Ubiquity C. Localization D. Interactivity. 6. is the technology protocol that enables Internet browsing using mobile devices A. Wireless Application Protocol B. Voice Portal C. Interactive voice response (IVR) systems D. Personal digital assistant 7. Refers to e-commerce transactions delivered via social media. A. Social Enterprise B. Social media marketing C. Social business D. Social commerce 8. Three are drivers of social commerce except: A. A large number of people visiting social networks attracts advertisers B. The need to compete (e.g., by differentiation) and to satisfy the social customer C. The ease of communicating with friends in real-time using Twitter and smartphones D. The need to disagree with business partners 9. refers to any point of interaction a customer has with a brand or seller. A. touch point B. Traditional CRM C. Customer relationship management (CRM) D. Social customer relationship management (SCRM)