1. Modified Multiple Choice Eye-tracking studies are used ____.

Group of answer choices (Choose as one or more for this question)

to support specific positioning of Web page elements to improve usability

to identify a sites target audience

to create a formal purpose statement

in Web site marketing

2. You should avoid ambiguous text in a text link.

Group of answer choices

True

False

3. Images that you include on Web pages, such as clip art, illustrations, and photos, will add more color to your pages and should match or complement your sites color scheme.

Group of answer choices

True

False

4. _____________________ centralize formatting, which saves time and simplifies the process of creating and modifying Web pages.

5. Over the past several years, eye-tracking studies suggest that a sites visitors typically first look at the ____ areas of a page.

Group of answer choices

top and right

bottom and right

top and left

bottom and left

6. Modified Multiple Choice A logical, standardized page layout fosters a sense of ____ that Web site visitors find appealing and reassuring.

Group of answer choices (Choose as one or more for this question)

balance

confusion

order

disorder

7. A Web site ____________________ system consists of different types of links: text links; image links; related link groups presented as menus, bars, or tabs; breadcrumb trails; and site maps.

8. Your cousin Louie is planning to create a Web site to promote his interest in genealogy and to connect with distant cousins in the same family lines. He asks for your advice in planning the Web sites design. Louie is impressed by hidden rollover links at other sites and wants to use them at his site. You tell him ____.

a. to go ahead with his plan; hidden links add fun and excitement to a site

b. that you love to create hidden links and will show him how to do it

c. to first consider the effect of hidden links on his sites accessibility and usability

d. that people looking for information on the Web typically love dealing with hidden links

9. Web pages intended to be printed should be left full length without top of page links.

Group of answer choices

True

False

10. If you choose to use an image map, choose a photograph or illustration that accurately represents the target pages and meets design guidelines for visual consistency.

Group of answer choices

True

False

11. Which of the following Web site color schemes provides adequate visual contrast?

Group of answer choices

white background, blue text

red background, red text

black background, blue text

white background, yellow text

12. Use a(n) ____________________ grid to position page content that consistently appears on all pages.

13. Detailed planning is vital not only in the development of a Web site, but also in any other similar investment in which time and other significant resources are dedicated.

Group of answer choices

True

False