1. Most states have minimum markup laws Should these laws exist in a free market economy like ours? Explain your position and support it in detail using your own knowledge, prior learning, and experience. Use at least 2 examples.

2. A Push marketing strategy is demonstrated by these three examples: 1. Pharmaceutical salespeople pay incentives and bonuses to an independent pharmacy for selling more of the drug(s) they represent. 2. Food & Beverage companies pay slotting allowances to a retailer to get more shelf space in the store for their products. 3. Manufacturers give retailers marketing funds so the retailers can each do the marketing in their own local markets.

Explain 1 reason why each of these is either good or bad. Write about 1 position for each example. Each answer only needs to be 2-3 sentences

Falr trade Laws were popular in the past because they allowed manufacturers to establish artificially high prices by limiting the ability of wholesalers and retailers to offer reduced or discounted prices. Fair trade laws varied greatly from state to state, depending largely on how strong the independent retailer and wholesale lobby was in a particular locale. These laws protected mom-and-pop operators from the price discounting by chain stores. 16 Closely associated with fair trade laws are minimum markeolows, which require a certain percentage matkup be applied to products. In one extreme case in the 1970s, the State of Oklahoma took legal action against Target Corporation to force the discounter to obey Oklahoma's minimum markup law that prohibited advertising a wide variety of merchandise for less than a 6 percent profit. This effectively shut down Target's ability to advertise om der ut, items (typically paper towels, toilet paper, toothpaste, and the like) sacrificed at prices below cost to attract shoppers to the store. Target fought back by creating special versions of its famous full-color Sunday advertising inserts for Oklahoma shoppers that showed in very large type the nationally advertised sales price accompanied by disclaimer clearly showing a much higher in Oklahoma" price. In effect, the ads told Oklahomana they couldn't get the same prices as the rest of the country, and it didn't take long for Oklahoma consumers to come to their senses and realize that the state's fair pricing law might protect will retailers, but it hurt everyday shoppers. In 1975, the federal Consumer Goods Pricing Act repeated all state fair trade laws and minimum markup laws