Question: 1 Multiple Choice 1 . 9 5 peints The halo effect is the tendency of consumers to make positive about a companys sustainability on the
Multiple Choice
peints
The halo effect is the tendency of consumers to make positive about a companys sustainability on the basis of very limited information, or to use an observable attribute to infer an unobservabile one.
Tradeoffs
Inferences
Word of Mouth
Investments
Multiple Choice points
Whereas productrelated information describes product attributes such as ingredients and price, related information describes the methods and practices that went into producing a consumer good.
process
supplier
function
service
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