Question: 1 Multiple Choice 1 . 9 5 peints The halo effect is the tendency of consumers to make positive about a companys sustainability on the

1
Multiple Choice
1.95 peints
The halo effect is the tendency of consumers to make positive about a companys sustainability on the basis of very limited information, or to use an observable attribute to infer an unobservabile one.
Tradeoffs
Inferences
Word of Mouth
Investments
2
Multiple Choice 1.95 points
Whereas product-related information describes product attributes such as ingredients and price, -related information describes the methods and practices that went into producing a consumer good.
process
supplier
function
service
1 Multiple Choice 1 . 9 5 peints The halo effect

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