$1$

Multiple Choice $33$ points

According to the text, what is the primary difference between a traditional pitch and a more effective pitch in today's business environment?

A traditional pitch is designed to be persuasive, while a modern pitch is designed to be informative.

A traditional pitch relies on a short, catchy slogan, while a modern pitch uses a longer, more detailed explanation.

A traditional pitch is delivered in person, while a modern pitch is delivered online.

A traditional pitch focuses on the product's features, while a modern pitch emphasizes the benefits to the buyer.

$2$

Multiple Choice $34$ points

What is the main idea behind the "Question Pitch" technique described in the text?

To make the pitch more engaging by encouraging the listener to participate.

To establish credibility by demonstrating knowledge of the listener's needs.

To create a sense of urgency by asking the listener to make a decision.

To highlight the product's unique features and benefits.

$3$

Multiple Choice $33$ points

Why does the author suggest saving the most convincing arguments for the end of a pitch?

To ensure that the listener remembers the key points.

To emphasize the importance of the product or service.

To create a sense of surprise and intrigue.

To avoid overwhelming the listener with too much information at once.