1. Name & define the 4 -P's of the marketing Mix?

2. What is market segmentation, and define the different ways a market can be segmented?

3. Define and describe the difference between product line, product mix and product differentiation? 

Answer rating: 100% (QA)

1 Four Ps of the Marketing Mix Product This refers to the actual goods or services that a company offers to its customers It involves product design f... View the full answer