1. Neutral risk posture (utility is given directly by expected value) 2. Your company's market share will not change over time. Demand figures account for competitive influences. 3. Cost to produce one non-reinforced furniture set with no structural interfaces = $100 4. Cost to produce one non-reinforced furniture set with structural interfaces = $110 5. Cost to produce one reinforced furniture set = $125 6. Cost to produce one reinforcing element set = $25 7. Purchase price for one non-reinforced furniture set = $125 8. Purchase price for one reinforced furniture set = $165 9. If your production plant produces non-reinforced furniture sets, it will produce them with either structural interfaces or not (but will not do both). 10. If your production plant produces non-reinforced furniture sets with reinforcement interface, it can produce reinforcing elements separately for only those units that need it. 11. If your production plant produces reinforced furniture sets, it does not produce non- reinforced furniture sets. 12. Profit is given directly by revenue, less cost. There are no additional taxes to account for