Question: 1 . Obtain a sample STAR Report ( in Excel ) for an Upper Upscale Class hotel in Honolulu for the month of December, 2
Obtain a sample STAR Report in Excel for an Upper Upscale Class hotel in Honolulu for the month of December, Pretend that you have just taken over as the Regional Manager responsible for this hotel and you are preparing to meet with the General Manager.
Check the Summary Page. How does the subject hotel perform compared to various industry segments nearby? Check the Supply, Demand, and Revenue percent changes to see growth in your area. Are you getting your fair share?
a How does my property perform compared to its industry segments?
b How does my propertys comp set perform compared to its industry segments?
c How does the performance compare for different time periods?
d What do the Supply, Demand, & Revenue Percent Changes show about an area?
e Has the Pipeline data changed since last month?
Check the Comp Set Page.
a How does the subject hotel perform compared to the comp set?
b Has this performance changed over time?
c What do the Index Percent Changes show you over time?
d What do the ranking values show you?
e When looking at the graph of the Monthly Indexes, are there performance trends that I should be aware of
Check the Response Page. Are all members of the comp set submitting monthly and weekly data on a consistent basis?
Check the WeekdayWeekend and Day of Week Page. Are there opportunities for improvement for the subject hotel?
Check the Daily Data for the Month Page for the current month. Compare the daily performance of the subject hotel to the comp set during the prior month. Were there special events where the subject hotel seemed to have performed better or worse than the comp set?
Check the Segmentation Pages, compare the Group, Transient, and Contract metrics for the comp set to the subject hotel. Are there areas of possible improvement for the subject hotel?
Check the Additional Revenue Pages, compare the Room, Food & Beverage, and Other Revenue metrics for the comp set to the subject hotel. Are there areas of possible improvement for the subject hotel?
Based on your analysis, create a onepage report with the following list of items:
a Recommendations that you are going to make
b Questions that you are going to ask
c What are issues that need to be investigated?
d What are possible strategies that should be considered?
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